Project Synopsis

Pop'lar is an interactive audiovisual exhibition, a showcase of Portuguese popular music subculture, as highlighted by designer Joana Carneiro's private collection of cassette tapes. The visitor is invited to actively explore the music content by pressing physical buttons that play audio tracks, side-by-side with their album covers, encouraging unexpected audiovisual associations between diverse Portuguese popular music artists of the last 40 years. It is a homage to the democratic virtue of the humble cassette tape — a medium for both revered musicians and newcomers, tradition and innovation — and a generation defined by this astonishing intersection. From Ágata to Zeca Afonso.

Video Coverage

Technical Information

6 Showcase Stands — 1800 x 600 x 80 Millimeters
72 Original Cassette Tapes
360 Cassette Tape Covers w/ Graphic Print
72 Custom-Assembled Digital Audio Players
72 Arcade-Style Button Audio Cues
72 3-Watt Analogue Sound Speakers
6 Custom-Built Integrated Power Circuits
6 Self-Rotation Motor Mechanism w/ Custom 3D-Printed Gears
12 Stainless-Steel Ball Bearing Fitted Rotating Axis
6 Black-Painted Custom-Built Iron Structural Frames w/ Axis and Base
12 Laser-Cut Black Acrylic Front Covers and Frame Shelves

Project / Curation /
Graphic Design

Joana Carneiro


Fábio Cerqueira
Pedro Galego

Exhibition Design

Joana Carneiro
Pedro Galego

Communication /

Eliana Macedo
Joana Carneiro


Joana Carneiro
Mariana Sardon

Production Team

António Cerqueira
Eliana Macedo
Fábio Cerqueira
Joana Carneiro
Laura Galego
Miguel Moura
Pedro Galego

Exhibition host

Senhora Presidenta

Promoted by

Porto Design Biennale

Supported by


Many Thanks to

Armando Cerqueira
Beatriz Blasi
Bernardo Santos
Dylan Silva
Elisa Caetano
Inês Ribeiro
Irina Pereira
Luís Cepa
Mariana Malhão
Rúben Macedo

Project Coverage


Dinis Santos
Inês d’Orey

Video Director

Tânia Franco

VIdeo Soundtrack


Graphic Design

Catarina Freitas