POST-PRINT blends digital and analogue. It explores the synergy between augmented reality (AR) and graphic design as a more engaging experience for the user. Through the Post-Print app, interactive 3D content comes to life by the addition of a layer of depth and movement to the 2D design. The Post-Print app and 3D animations are an on-going project by Serafim Mendes. Mecha developed the concept, design and production of the physical installation where the posters were showcased. The aim was to make the statement that raw materials and the digital realm, humans and machines, can coexist in creative, cultural and social interactions.

Post-Print

Nov. 2018

Interactive
Instalation

Exhibition
Design

Project
MS0019

Project by
Serafim Mendes
Instalation Concept & Production
Mecha Studio
Graphic Design & 3D Animation
Serafim Mendes
App development
Serafim Mendes
Exhibition Hosts
Mecha Studio, ESAD Matosinhos
Video
Tânia Franco
Music
Kevin Pires
Photography
Inês Leal
Footage
Studio Loq, ESAD Matosinhos

4415 x 535 x 410 mm
8 light boxes (15 posters)

Iron Square beam
20 x 20 x 2 mm

Black, white and clear acrylics
5mm

Custom LED strip installation
with detachable DMX cables

Project by
Serafim Mendes
Instalation Concept & Production
Mecha Studio
Graphic Design & 3D Animation
Serafim Mendes
App development
Serafim Mendes
Exhibition Hosts
Mecha Studio, ESAD Matosinhos
Video
Tânia Franco
Music
Kevin Pires
Photography
Inês Leal
Footage
Studio Loq, ESAD Matosinhos